Started almost 30 years ago, Dass Electricals has come a long way in the world of electronic goods. Today, they are known for their quality service and have succeeded in building a trust, and automatically brings a customer to this shop-again and again.

The bright orange jackets worn by the employees catch your eyes the minute you enter. More interesting is what's written on the back, which says- ‘Our Service Makes The Difference'. In this case it sure does!

As you enter their air-conditioned store on East Street, a huge rack displays a range of televisions arranged according to the sizes. This helps the customer to compare and then decide. Housing products of LG, BPL, Philips, Sony, Samsung, Videocon, Onida, Toshiba, Akai and Panasonic, choosing is not an easy task.        

The ‘white goods' include a huge range of refrigerators, dishwashers and washing machines of various companies like LG, Kelvinator, BPL and Whirlpool, Samsung. A display of their refrigerators can be seen in their store ‘The Basement' as well. Dass Electricals is also the distributor for Godrej refrigerators and washing machines.

The first floor is stocked with all the kitchen and home appliances. Its product range includes cooking ranges, microwaves and small appliances like toasters, mixers, and grinders from companies like Kenstar, Samsung, Braun and the likes. The home appliances include geysers, vaccum cleaners, irons, heaters, torches and all the latest products in the market. One can pick anything from Rs 400 to Rs 20,000 or more.

A special corner is dedicated to the music systems. Accommodating all the latest systems and the best brands like Akai, Panasonic, Sony, BPL, this section is the most popular one.

What gives Dass Electricals an edge over its competitors is its After Sales Service. Their service center at Chetan Apts on East Street caters to repairing of all the small items to microwaves as well.They also offer prompt field service for refrigerators and washing machines cooking ranges as well.

Offering the best price and service in the market for its goods, they have earned a lot of goodwill and reputation.Dass Electricals has now become a brand in itself!